The most urban and electric Canyon “When it comes to mobility, beyond presenting the brands’ new products, events such as Sea Otter are a great opportunity to showcase all the alternatives we offer to consumers. Getting around on a traditional bike or electric bike doesn’t mean you have to break the bank. What’s more, we’ll see significant development in terms of connectivity, solving one of the problems that brands have to solve; product and user safety” Pablo Martinez is market manager for Canyon Iberia, a brand with a strong presence at Sea Otter, showcasing its extensive range of bikes, urban

Bicycles and motorbikes: GASGAS grows with the best of both worlds “For us, the test and demo bikes at Sea Otter Europe Costa Brava Girona by Continental are really important; we want to let our end customers try out our new bikes so that they can see at first hand that we’re a brand with its origins in motorbikes, but also one that’s come to the cycling segment to stay and become a benchmark”.  This is how Guillem Jorba, Marketing & Dealer Development Manager at GASGAS, begins talking to us weeks before taking part in the Euro Mobility Festival.  “GASGAS

Abus, for a better and safer bicycle “All initiatives that promote the use of bicycles are very welcome at Abus. As well as our profession, it is clearly our vision for the future. The proposal is therefore very positive, as it addresses aspects that are key to make cycling more mainstream”. This is how Abus talks to us about the Euro Mobility Festival, as a companion on the journey and present at this edition. But, what are the things that matter in this great device that is the bicycle? At Abus, they trace the virtuous circle: “Education in general, starting