Sea Otter Europe and Euromobility: the road to becoming a benchmark Just a few days before the start of the seventh edition of Sea Otter Europe, the head of the event, Albert Balcells, admits to “already getting the final preparations in and can’t wait to get going”. In 2017 an adventure began, which “we started out with a bit of trepidation and fear,” says Albert “rather normal for these big events, but with the conviction that it could work, as we were aware that there was a demand from the business community, cyclists and fans to have a place to

The most urban and electric Canyon “When it comes to mobility, beyond presenting the brands’ new products, events such as Sea Otter are a great opportunity to showcase all the alternatives we offer to consumers. Getting around on a traditional bike or electric bike doesn’t mean you have to break the bank. What’s more, we’ll see significant development in terms of connectivity, solving one of the problems that brands have to solve; product and user safety” Pablo Martinez is market manager for Canyon Iberia, a brand with a strong presence at Sea Otter, showcasing its extensive range of bikes, urban

Bicycles and motorbikes: GASGAS grows with the best of both worlds “For us, the test and demo bikes at Sea Otter Europe Costa Brava Girona by Continental are really important; we want to let our end customers try out our new bikes so that they can see at first hand that we’re a brand with its origins in motorbikes, but also one that’s come to the cycling segment to stay and become a benchmark”.  This is how Guillem Jorba, Marketing & Dealer Development Manager at GASGAS, begins talking to us weeks before taking part in the Euro Mobility Festival.  “GASGAS